You already have enough on your plate
Let me show exactly how to get better results
Just Do This
Science-based techniques for small business.
Your business, but better
You're busy. I get it.
You may also be a little frustrated you're here.
Hopeful, but frustrated.
I mean, if your business was absolutely flying you probably wouldn't be searching my site.
Well, the fact that you are here and reading this is good news.
You're not imagining it.
Your business could be better.
You should be getting better results for your efforts.
The question is, why aren't you?
24,960 hours of expertise, distilled
If you had a big fat budget, I come into your business and we'd work through how to optimise your sales process, website, invoices, team management...the list goes on.
But that would cost you tens of thousands.
Instead, I've distilled over 24,960 hours of my behavioural expertise down into a straight-forward program.
In Just Do ThisTM I provide answers to questions that have been nagging you.
- Why isn't my website converting?
- What should I say when someone tells me 'no thanks, we're fine"?
- How many options should I list and how should I price them?
and so much more.
And because you are busy, all the lessons are bite-sized, entertaining and pragmatic.
You'll access techniques your accountant, your lawyer, your marketing consultant and even your web designer doesn't know about.
Because if they did, you wouldn't need to be here.
What real members say
Here's what a couple of real-life business owners say about Just Do This
The nitty gritty of what you get
1. Tackling real issues
Just Do ThisTM covers what you need know across three modules:
- Gaining customers
- Keeping customers
- Operational issues
The content library includes over 90 lessons.
2. Templates and tools such as:
- A Behavioural Audit you can do for your business to work out where the gaps are.
- A Buyer Persona guided questionnaire.
- A Pricing Spread Calculator to work out your best pricing.
- A Value Proposition drafting tool to help you clarify what your market needs to hear from you.
- Scripts for Gaining customers
- Scripts for Keeping customers
- Scripts for Operational issues
"Your fork in the road is an ATM machine. Conversion rate up, sales cycle shortened. I'm converting everyone in the meetings now, no longer sending them more info after the call. It's just brilliant. Thanks again." Paul H.
Topics include...
Gaining Customers
- How to design your website
- How to create effective lead magnets
- How to create your buyer persona
- How to craft your value proposition
- How to create winning pitches and proposals
- How to close a sales conversation
- How to deal with the 'we're fine, thanks' objection
- How to sell if you hate selling
- How many products should you offer?
- What to name your products
- Where to place images in an ad or webpage
- How to price different options
- How to communicate price
- How to get your customer to reveal their budget
- How the shape of numbers impacts pricing and discounts
- How and when to use discounts vs. bonuses
- Using free trials to gain customers
- How to manage requests for free advice
- How to improve quote conversion
- Should you charge for shipping?
- How to use satisfaction policies
- How to deal with negative reviews
- Scripts for gaining customers
Keeping customers
- Four ways to keep your customers
- How to upsell an existing customer
- How to change your levels of service without losing customers
- How to communicate price rises
- How to handle complaints
- Sample and example customer communications
- Scripts for keeping customers
Operational issues
- How to write effective letters and emails
- How to know what the right amount of information is
- How to design invoices so you get paid
- Dealing with painful people
- How to be productive
- How to manage cashflow
- How to deal with inflation
- Recruiting staff - from job ads to offers
- Dealing with a micromanager
- How to motivate employees
- How to have presence in online meetings
- Scripts for operational issues
- How to identify gaps in your business (Behavioural audit)
- How to prioritise projects (Prioritisation Wizard)
Frequently Asked Questions
Is Just Do This an online course, or something more?
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About your instructor
Just Do This is designed and facilitated by behavioural specialist Bri Williams. A member of the Institute for Learning Professionals, Bri was one of the first in Australia to establish a consultancy specialising in the application of behavioural economics to business and personal effectiveness, and since 2011 has trained hundreds of people across large and small businesses in how to make life easier through behavioural science.
