Sticky date pudding

At the height of the pandemic, when virtual conferences were a new thing, world leading ad agency Ogilvy invited me to speak at Nudgestock.

Nudgestock is their annual festival which brings people with an interest in behavioural science together.

So, of course, I took the opportunity to eat a sticky date pudding in front of a global audience.

Um, what?

Was it the first time a speaker had eaten live on stage?

Probably.

But I was making a point.

And it was about the fragmentation of behavioural science.

Today we celebrate Nudgestock 2024, and although the live London event is sold out you can livestream for free.

And if you want to hear why behavioural economics is like a sticky date pudding, this was my 10 minute presentation.