Dislodging status quo
There’s only one reason why your customers aren’t buying.
Status Quo Bias.
Which means I have some good news and bad news for you.
The bad news? For them, doing nothing is better than doing something. Choosing not to proceed is better than proceeding.
The good news? Now that you know that we can do something about it.
Take this ad from Apothecary, for example. They’re trying to replace using wine to wind down with their herbal remedy.
So, what are they doing well, and what should they do differently?
That’s what members of my Just Do This small business program will be learning today, along with how to change behaviour in each of three scenarios:
- Switching the way prospective customers currently solve a problem
- Changing their approach to solving the problem, and
- Doing something about a problem they didn’t know they had
Don't waste any more time poking around for answers about how to improve your business. Just Do This instead.
