How sentence structure impacts persuasion

The hardest thing about doing standup a few years ago wasn’t coming up with ideas.

It wasn’t having an audience.

It was having to be precise about words.

To build and land a joke you need to be very careful about what you say, when.

To get the best result, you need to understand what works and what doesn’t.

It’s no different at work.

While we’re usually chasing a sale rather than a laugh, being precise about what we say, when, can dramatically change the outcome we get.

That’s what this clip on how sentence structure impacts persuasion is about.

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