The unchangeable core of marketing

A software firm increased email open rates by 20% and sales leads by 31% and a financial services training company increased engagement by 10%. 

How?

If you were one of 400 senior marketers at Intuit Mailchimp’s From Here:To There conference, you already know the answer.

In one case it had to do with adding CEO to the sender’s address and in another, a first name to the subject line.

If you are curious about what else I covered, marketing news site B&T have just recapped highlights from my session. Journalist Aimee Edwards has done a great job of revealing some of my secrets 🙂

“In a high-energy keynote at Intuit Mailchimp’s From Here, To There Conference, Bri Williams, managing director and behavioural expert at People Patterns, took attendees on a journey through time and behaviour, advocating that the core principles of marketing remain unchanged, even as the tools and technologies evolve.”

Read the full article here: https://www.bandt.com.au/timeless-principles-modern-tools-bri-williams-on-the-unchangable-core-of-marketing/

Find out more about Bri's keynotes.