VVV = info overload

Three issues people are grappling with as we try to make decisions:

• Velocity - the speed at which information comes at us.
• Volume - the amount we are confronted by.
• Veracity - the truthfulness and accuracy of what is shared.

These three factors increase reliance on cognitive biases (ingrained mental short-cuts) and heuristics (rules of thumb), which means a couple of things for you and your business.

First, designing for ease and immediacy is crucial. Not just for your customers - it’s important for you and your colleagues, as well.

And second? Clarity is the panacea.

    👉  When you have clarity around how to influence behaviour, you can make better decisions.

    👉  When your colleagues have clarity about working with and through others, they can problem solve collectively and work more productively.

    👉  When your customers have clarity about what to do and why, more will buy and they’ll buy more quickly.

When you know how to change behaviour, you can change your world.