You know what I think exhausts us at work?
Murk.
Think of your average work day, for example.
It’s likely filled with writing and responding to emails, attending meetings, speaking with colleagues, customers and/or suppliers.
Now think of all the micro decisions you have to make in the course of that activity.
How should I say something so it best lands?
How do I get my point across that means others are likely to agree?
Who should do what, and how do I tell them?
👉 This is the murk of work.
The incessant internal dialogue debating what the best thing to do is.
Yesterday I mentioned I’ve tweaked my value proposition.
In case you’re wondering, it’s about clarity.
Because that’s what clients most often thank me for.
Clarity.
Clarity of words. Of decisions. Of actions.
Clarity for you. Your team. Your customers.
👉 👉 Because that’s the real power of the behavioural science I share, in the way I share it.
My hope is that it’s taking away some of the murk we wrestle with as business owners and leaders.
A list of behavioural biases doesn’t help.
But a method of applying behavioural research to your decisions, that does.
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