The best thing about this ad

What’s the best thing about this ad? 

Yes, they’ve included a good, clear value proposition “Let us do the house work”.

They’ve included price, which is a little unusual but clever if more people think it will be more expensive than $82.

They’ve limited their substantiation points to three – this is good too. More than that and people think you’re trying too hard.

And they’ve promised it takes 60 seconds to book online, reducing perceived effort.

But the best thing? 

 The call to action is in a complementary but contrasting colour.

It pops. The customer is left in no doubt what they need to do next.

That’s not to say everything’s perfect.

For instance, I don’t believe people will be ready to make a booking yet, so the call to action could be worded differently.

But always remember to make your call to action stand out, and that’s what they’ve clearly done.

P.S. You'd already know about optimising Calls-To-Action if you were a Just Do This member. What else might you be missing out on?