How to hold attention

How to hold someone's attention?

We keep hearing attention spans are getting smaller.

So in an email, presentation or social media post, how do you keep them curious long enough to do what you want them to do?

The good news is that people will stay interested if they stay curious, and to do that, there are four ingredients.

It needs to be something they don't already know but WANT to know.

And…

They need to be certain they'll get an answer but UNCERTAIN about what the answer will be.

I'm teasing you now, I know, because I can't share any more unless you are a Just Do This member.

Following last month's advice on how to GET attention, today I'm revealing the 5 ways to GROW attention.

Not yet a Just Do Member, that's easy to fix.

You'll get immediate access to this clip along with 70+ lessons on how to get better business results using behavioural science, templates, scripts and monthly live access to me.

And if you are a member, you can learn how to hold the attention of customers and colleagues right now.