The price advice people most hate

What's one of the biggest findings from behavioural science that people resist?

That terrifies them the most?

Sequencing prices from high to low.

It's much more common to see menus and websites listing goods from low to high.

Well, that's a problem because you're wasting every sale.

Researchers Suk, Lee and Lichtenstein, for example, found way back in 2011 that listing the most expensive beer first increased the average paid by 4% compared to listing in descending order.

So I know it might feel uncomfortable to apply the science, that's your best path to low or no cost business results.

Want advice like this that turns science into reality?

Become a Just Do This member, my online program where you get all the best answers on how to gain and retain customers and run your business more effectively.

Which is exactly what executive branding expert Wendy Pavey has done. Here's what Wendy has to say about how Just Do This has accelerated her results...

Just Do This is available right now for you to join. Find out more here.

Image from https://pixabay.com/photos/glass-wine-list-wine-drinks-menu-673984/