How to increase clicks +17%

Rounded buttons generate between 17-55% more clicks than angular buttons.

Across 8 experiments, researchers found buttons with curved or rounded edges generated significantly higher clicks than sharp edges.

Why? Rounded shapes are associated with friendliness and harmony, where sharp edges signify threats and strength.

To reduce your customer's fear of proceeding, round your buttons.

And for more ways to improve the results you get in your business, Just Do This.

Ref: Dipayan Biswas, Annika Abell, Roger Chacko, Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates, Journal of Consumer Research, 2023;, ucad078, https://doi.org/10.1093/jcr/ucad078