Thermal barrier

The easiest way to endure an ice bath is to stay still.

A thermal layer forms, protecting you from the cold.

But the lack of movement becomes a problem the longer you stay in because you aren’t circulating blood as well to your extremities.

In business we might feel fine in our thermal layer. Comfortable even.

👉  But this is a long game. You’ve got to keep moving.

To disrupt the status quo and keep your business moving, see how to influence action.