How to talk about timeframes

Should you say something is due in 5 days or it's due on Wednesday?

When communicating timeframes we have to decide whether to include the date, the day of the week and/or the number of days to go.

The language we choose can significantly impact how our audience responds.

Do we want them to think it's a short timeframe or a long one? Do we want them to act with urgency or do we want them to relax?

That's what I reveal in this clip.

See Just Do This for more.