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Most of the techniques I talk about deal with subconscious influences on behaviour; how the time of day impacts who gets out of jail or how music in a shop can change what people buy, for example.

But today I want to help you have conversations with people. In short, how to lead an individual or group through the need to change so they get on board and stop resisting you.

Bri’s Zorro Technique

Created in 1919 by American writer Johnston McCulley, Zorro is a fictional character who...

Lodging yourself in the headspace of your customer is the goal of most marketers. Having a “share of mind” helps in your quest to gain “share of wallet”.

Key to this is your use of language; how you string words and sounds together. The opportunity is to capitalise on Availability Bias – your customer’s tendency to rely upon things that come readily to mind.

With that in mind it seems good timin’ to explain how rhymin’ gets the...

Enjoying a weekend away with friends recently and we decided to share dessert.  What better on a winter's night than the sweet decadence of a gooey, melting, sumptuous Sticky Date Pudding?

And it arrived.

Only it wasn't as we expected. In fact, we had to confirm that they had given us the right dessert.

Oh yes, it was a Sticky Date Pudding.

It was a deconstructed Sticky Date Pudding.

Dry portion of cake to the left. Sauce in a smear to the right. A quenelle of ice-cream in the...

There’s a scene in the recent Will Smith movie, “Focus” where as a seasoned con-man he is involved in a high stakes bet.

He lets the gent against whom he is betting randomly choose the number of a football player from the teams below them in the stadium.

If Will Smith’s off-sider (Margot Robbie) also chooses the same random player, Smith wins. If not, he loses everything.

Spoiler alert, both choose player 55 and Smith wins.

Turns out that there was nothing...